Microsoft Partner Pledge
Microsoft has launched a Partner Pledge, encouraging their partner organizations to join efforts towards driving positive societal change in five critical areas: Digital Skills, Sustainability, Responsible and Ethical AI, Cybersecurity, and Diversity and Inclusion. By leveraging powerful, transformative technology and a shared commitment to customers, we can ensure that technology is adopted ethically and that it provides opportunities for customers and society as a whole.
You can read more about the Microsoft Partner Pledge here.
Below you can read more about initiatives that Context& has taken in some of the key areas.
Digital Skills, AI & Business Transformation
In a world transformed by AI, automation, and data, digital skills are no longer optional. They are essential for innovation, growth, and competitiveness.
At Context&, we help organisations turn technology into business value. With more than 430 employees across the Nordics, we deliver business-critical solutions and advisory services built on Microsoft's cloud, AI, data, business applications, workplace, and development platforms.
Our expertise spans:
Artificial Intelligence & Agents
Microsoft 365 & Modern Work
Dynamics 365
Power Platform
Azure & Custom Development
Data & Analytics
ERP & Digital Experience Solutions
Project & Portfolio Management
We believe the greatest value is created when technology, people, and processes work together. By combining deep Microsoft expertise with strong business understanding, we help our customers accelerate digital transformation, improve efficiency, and prepare for an AI-powered future.
We invest heavily in continuous learning and digital skill development, both internally and with our customers. Through training, adoption programmes, and hands-on enablement, we ensure organisations realise the full value of their technology investments.
Becoming AI First
At Context&, AI is not something we only advise others to adopt. It is something we are actively building into the way we work, lead, deliver, and grow.
Our internal ambition is to operate at Frontier level, becoming a human-led, agent-operated organisation where people set direction, apply judgement, and create trust, while digital agents support execution, analysis, coordination, and delivery at scale.
We have executed a major transformation programme across our divisions and functions to ensure that we are our own first customer, our Company Zero. This means we test, learn, govern, and scale AI inside our own business before turning those learnings into proven offerings for our customers.
Through this work, we have developed practical experience in what it takes to become AI first. We understand that the journey is not only about technology. It requires leadership, culture, skills, governance, operating models, data foundations, and a clear view of where AI and agents can create measurable business value.
These learnings are now embedded in the offerings we bring to market. We help organisations become Frontier companies by building digital workforces for the future, combining people, agents, platforms, and governance into a new operating model for AI-powered business.
Azure & Custom Solutions
We help organisations design, build, and modernise cloud-native applications using Microsoft Azure.
Our consultants combine expertise in Azure, Power Platform, Dynamics 365, Data & AI, and Microsoft 365 to create integrated solutions that connect existing systems, business processes, and modern AI capabilities.
Whether customers are modernising legacy systems, building new digital services, or establishing a scalable AI foundation, we support the entire journey from strategy and architecture to implementation and adoption.
By combining deep technical expertise with a strong focus on business outcomes, we help organisations create solutions that are secure, scalable, and future-ready.
Business Applications
Business applications create the greatest value when they solve real business challenges.
Our Dynamics 365 specialists work closely with customers to understand business processes, operational maturity, and strategic goals before technology decisions are made. This ensures that every solution is aligned with business objectives and delivers measurable value.
With one of the strongest Microsoft Business Applications teams in the Nordics, Context& helps customers implement, optimise, and extend Dynamics 365 across sales, marketing, customer service, operations, finance, and industry-specific solutions.
We connect Dynamics 365 with Microsoft 365, Power Platform, Azure, ERP systems, AI services, and third-party applications to create a unified digital ecosystem that empowers employees and enhances customer experiences.
Modern Work & Microsoft 365
The modern workplace is powered by collaboration, knowledge sharing, security, and AI.
We help organisations unlock the full value of Microsoft 365 by transforming how employees communicate, collaborate, and work with information.
From Microsoft Teams and SharePoint to Microsoft 365 Copilot and intelligent agents, we help organisations create modern digital workplaces that improve productivity, strengthen governance, and enhance employee engagement.
Our approach combines technology, adoption, and change management to ensure lasting business value and a successful transition to new ways of working.
Power Platform
Power Platform enables organisations to innovate faster by empowering employees to solve business challenges through low-code development, automation, analytics, and AI.
Context& has been at the forefront of Power Platform adoption for years and continues to help customers build solutions that connect people, processes, data, and AI.
Using Power Apps, Power Automate, Power BI, Dataverse, AI Builder, and Copilot Studio, we create solutions that reduce manual work, improve decision-making, and accelerate digital transformation.
Today, Power Platform has evolved beyond low-code development. It has become a strategic foundation for business automation, intelligent workflows, and AI-driven experiences.
Responsible AI, Agents & Generative AI
Artificial Intelligence is reshaping how organisations operate, innovate, and create value.
From Microsoft 365 Copilot and intelligent agents to advanced analytics and business automation, AI is becoming a core capability across every industry. At Context&, we help customers adopt AI responsibly and at scale, combining practical implementation experience with strong governance and business insight.
Our teams work daily with technologies such as:
Microsoft 365 Copilot
Microsoft Copilot Studio
Azure AI Foundry
Power Platform & AI Builder
Dynamics 365 AI capabilities
Enterprise Generative AI platforms
Custom AI and agent solutions
We believe the future belongs to organisations where people and AI work together. Our focus is not simply on deploying technology, but on helping customers achieve measurable outcomes through increased productivity, better decision-making, improved customer experiences, and intelligent automation.
As AI capabilities continue to evolve, we help organisations build the skills, governance, and operating models needed to successfully embrace an AI-powered future.
Choosing the Right AI Model for the Job
Not every AI model is right for every task.
At Context&, we help customers choose the right AI model for the right business need. The best AI strategy is rarely about one model or one vendor. It is about selecting the right combination of models, platforms, governance, cost controls, data protection, integration patterns, and business fit.
We advise on model strategies across Microsoft-native AI, Azure OpenAI, OpenAI, Mistral, Anthropic, open-source models, and multi-model architectures through Microsoft Foundry. This enables customers to evaluate, compare, and govern different models based on the outcomes they want to achieve.
Different models have different strengths. Some are better suited for reasoning, others for summarisation, coding, document understanding, multilingual use, multimodal scenarios, domain-specific tasks, or cost-efficient automation. We help customers understand these differences and make informed decisions based on performance, compliance, security, latency, scalability, and total cost of ownership.
By designing AI solutions with model choice and governance from the start, we help customers stay flexible, reduce vendor lock-in, optimise cost and performance, and ensure AI is applied responsibly where it creates the greatest value.
Responsible & Ethical AI
At Context&, we believe AI must be developed and used responsibly.
Responsible AI is not only about compliance. It is about building trust.
As an active contributor to AI governance initiatives and a long-standing advocate for trustworthy AI, we help customers navigate emerging regulations and evolving governance requirements while ensuring AI solutions remain practical, transparent, secure, and commercially valuable.
Our approach focuses on:
Human oversight and accountability
Transparency and explainability
Security and privacy by design
GDPR compliance and responsible data management
Bias awareness and risk mitigation
Responsible use of generative AI and autonomous agents
We use AI extensively in our own business and continuously invest in training, governance, and hands-on experience to ensure we remain a trusted advisor for customers on their AI journey.
Building Digital Workforces for the Future
The next wave of digital transformation will not only be about applications, platforms, or automation. It will be about digital workforces.
A digital workforce combines people, agents, data, workflows, and governance into a new way of operating. People remain in control. Agents support, automate, analyse, coordinate, and execute defined parts of the work. Together, they create a more scalable, intelligent, and resilient organisation.
At Context&, we help customers identify where digital agents can create real value, how they should be governed, how they should interact with existing systems, and how employees can work confidently with them.
Our approach is built on practical experience from our own transformation. We help customers move from isolated AI experiments to structured, scalable, and governed digital workforce models that support business strategy, improve productivity, and strengthen competitiveness.
Diversity, Inclusion & Belonging
Innovation thrives when diverse perspectives come together.
At Context&, we are committed to building an inclusive workplace where people feel valued, respected, and empowered to contribute. We believe diversity strengthens creativity, improves decision-making, and helps us better serve the organisations and communities we work with.
We continue to invest in initiatives that promote diversity, equality, and inclusion across our organisation and the broader technology industry. Our ambition is to create a culture where everyone has the opportunity to grow, succeed, and make an impact regardless of background, gender, age, identity, or experience.
Flexibility, trust, and mutual respect are fundamental to how we work. We believe that when people can bring their authentic selves to work, they perform at their best and create stronger outcomes for customers, colleagues, and society.
Inclusion is not a programme. It is part of our culture and reflected in the way we collaborate, lead, and grow together every day.
About Context&
Context& is a leading Nordic Microsoft partner helping organisations become AI-first, data-driven, and ready for the next generation of digital transformation. With more than 430 employees across the Nordics, we bring together deep expertise across Microsoft cloud, AI, business applications, modern work, data, analytics, automation, and custom development. Our role is to help customers turn technology into measurable business value by connecting strategy, platforms, people, processes, governance, and adoption.
We believe the future belongs to organisations that combine human expertise with intelligent digital capabilities. That is why our work goes beyond implementing systems. We help customers rethink how work gets done, how decisions are made, how employees are empowered, and how AI can be used responsibly to create stronger outcomes for customers, employees, and society.
Our strength lies in combining strategic business understanding with hands-on Microsoft technology expertise. Context& works across Microsoft 365, Dynamics 365, Power Platform, Azure, Copilot, Copilot Studio, Azure AI Foundry, data platforms, ERP solutions, digital experience solutions, and project and portfolio management. This breadth allows us to help organisations modernise their digital core, connect fragmented processes, unlock data, automate work, and build scalable AI-enabled solutions that are secure, governed, and aligned with business priorities.