Dynamics 365 Customer Insights (Marketing) gives you everything from segmentation and lead scoring to ROI measurements. This means that campaigns can be managed, evaluated, and improved based on data rather than gut feeling.
CRM Marketing
Target your Campaigns with Data and AI
Dynamics 365 Customer Insights for Marketing connects data, automation, and AI so you can build customer journeys that feel personal and support your sales. From lead scoring to newsletters and campaign analyses, you get everything you need in one tool.
CRM Marketing services
Customer 360 & Journey Automation
One seamless customer journey across sales, marketing, and service. AI enables deeper customer profiles, smarter lead management, and automated flows.
Customer Insights Foundation
One place for all your customer data with precise segmentation, and targeted campaigns based on facts for data-driven marketing that give results.
Data-Driven Marketing with AI
AI makes marketing intelligent. With advanced analytics and predictions, campaigns are optimized, churn is reduced, and Customer Insights becomes a real engine for growth.
Core Focus Areas
01
More than E-mail Marketing
02
Sales and Marketing on the Same Track
The system shares data with Dynamics 365 Sales so that marketing can qualify leads and sales can close them. No more silos – just one shared view of the customer.
03
Automation with AI
Set up flows once and let AI manage timing and messaging, so customers can meet relevant content on the channel and at the moment that suits them best.
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"We can now improve relevance for our customers by delivering tailored services that we know are critical to them. They experience faster responses, and we improve our understand of their needs because we have access to and visibility of behavioral and transactional data on a whole new level."
CRM Marketing in Context
Marketing is no longer about sending the same message to everyone. With Dynamics 365 Customer Insights (Marketing), you can create hyper-personalized campaigns where data and AI drive content, timing, and channels. The solution enables lead nurturing, stronger relationships, and closer collaboration between marketing and sales.
At Context&, we make sure the technology delivers measurable results in your organization. We combine platform expertise with business understanding to help you unlock the system’s full potential and drive more conversions, create stronger customer relationships, and optimize your marketing budget.
Dynamics 365 – One united CRM platform for the Entire Customer Journey
Dynamics 365 Customer Engagement (CRM) connects sales, marketing, service, and field service in one integrated platform. When your teams share data and insights across functions, processes become more efficient and customers experience a consistent, personalized dialogue.
Sales prioritizes the right leads and drives predictable growth
Marketing delivers targeted campaigns powered by real-time data
Customer Service ensures fast, consistent responses—enhanced by AI
Field Service optimizes scheduling and delivers better onsite experiences
The result is higher customer loyalty, stronger collaboration across the organization, and a clear impact on the bottom line.
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
Ian Alan Dickie
AI Business Solutions
