IT solutions that connect retail, wholesale, trade, and e-commerce
Retail and consumer goods businesses operate across complex value chains - from wholesale and distribution to digital commerce and customer experience. Context& delivers Microsoft-based solutions that connect ERP, e-commerce, CRM, and data into one coherent foundation.
Solving complexity across retail, wholesale, and trade
Retail is no longer just stores and shelves. Modern retail and consumer goods companies operate across wholesale, distribution, B2B and B2C e-commerce, logistics networks, and multiple sales channels - all under pressure from thin margins, volatile demand, and rising customer expectations.
Context& helps retail, wholesale, and trading companies build a unified digital foundation using Microsoft technology. We connect ERP, supply chain, e-commerce (DX), CRM, and analytics so you can operate with control, transparency, and speed.
We help you:
Create real-time visibility across inventory, sales, and customers
Reduce friction between systems, channels, and teams
Support growth without increasing operational complexity
Make faster, data-driven decisions across retail and trade
"We can now enhance relevance for our customers by providing tailored services that we know are crucial for them. They will experience faster responses, and we will be better able to understand their needs because we have access to and oversight of behavioral and transactional data at a new level."
Industry Priorities
Expertise
Retail, wholesale, and trade require more than standard solutions. We combine Dynamics 365 Business Central, Trade365, CRM, data, AI, and integrations to support real-world retail and trading models.
People
Retail and trade are built on people - customers, employees, and partners. With shared data and intuitive tools, we enable collaboration across sales, customer service, warehouse, and management.
Growth
Growth comes from adding channels, markets, and partners - not rebuilding platforms. Our solutions support scalable e-commerce, wholesale expansion, and new business models on a stable core.
Agility
Demand, pricing, and supply conditions change fast. With cloud platforms and AI, we help you adapt quickly and act on facts - not assumptions.
Build smarter retail & trade operations with Microsoft
Microsoft’s technology stack provides the flexibility required for modern retail, wholesale, and trading businesses. With Dynamics 365, Power Platform, Azure, AI and Trade365 you can:
Optimize ERP, inventory, and logistics for retail, wholesale, and distribution
Run B2B and B2C e-commerce (DX) fully integrated with ERP
Deliver CRM-driven customer experiences across channels
Manage transformation initiatives with Projectum xPM
Scale operations while maintaining governance and control
The result is a connected platform that supports execution, not complexity.
Trade365 – ERP built for wholesale and trade
Trade365 is an industry solution built on Microsoft Dynamics 365 Business Central, designed for wholesale, trading companies, and e-commerce-driven businesses.
It extends standard ERP with advanced functionality for sales, purchasing, logistics, service, and finance - all in one unified platform.
Trade365 enables:
Clear margin visibility before order placement through flexible costing models and BI
Optimized purchasing and inventory management based on forecasts and historical data
Automated order and logistics processes, including direct deliveries, RMAs, and AI-supported workflows
One ERP platform across channels, connecting finance, operations, logistics, and e-commerce
Trade365 is built for B2B and B2C trade, international operations, and omnichannel setups. Combined with e-commerce platforms such as DynamicWeb, it ensures seamless data flow from supplier to webshop to customer delivery.