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Webinar
Online
February 5, 2026: 15.00-15.45

Driving Innovation with PPM — Heineken’s Winning Formula

Innovation doesn’t happen by chance. It’s driven by strategy, visibility, and execution.  

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ABOUT

In this webinar, Jasper from Heineken will unpack how they succeeded with using a modern Microsoft-based PPM platform to drive innovation. Heineken chose Projectum xPM for its simplicity and usability, and that it can be used beyond PPM for commercial purposes as well.

He is joined by Jacob Hansen from Context& who will help illuminate how to build a scalable, innovation-first approach to portfolio and project management (PPM) with Projectum xPM. Heineken chose Projectum xPM for its simplicity and usability, and that it can be used beyond PPM for commercial teams as well.

From breaking down silos to aligning global initiatives with business strategy, discover the practical tactics and governance models that have helped Heineken turn its innovation pipeline into a competitive advantage.

You’ll learn:

  • How Heineken connects strategy to execution across global teams

  • The role of PPM in accelerating innovation

  • Best practices for visibility, collaboration, and time-to-market

  • Real-world insights from implementing Projectum’s xPM platform

Whether you're looking to modernize your PMO, strengthen innovation governance, or scale smarter, this session delivers the inspiration and tactics to move forward.

DESIGNED FOR

This webinar is for PMOs, Commercial teams, Strategic Portfolio Managers, Innovation Leaders, and anyone driving transformation through project execution. Save your seat and learn what it takes to brew innovation - Heineken style.

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Online webinar

Driving Innovation with PPM — Heineken’s Winning Formula

February 2026 | 15:00-15:45
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