From AI pilot to global solution - Hempel leads the way

Many companies struggle to make fast and well-informed decisions in the early stages of innovation and development. Customer challenges are complex, validating concepts takes time, and qualifying opportunities often becomes a bottleneck.

Hempel - in collaboration with Context& - has solved this challenge with an AI-driven solution based on synthetic personas that simulate real user behavior, choices, and needs.

The solution makes it possible to:

• qualify concepts and decisions significantly faster

• gain deeper insight into how different user types are likely to respond

• reduce the number of costly iterations

• increase the speed of innovation and development

As a result, Hempel can now make faster and more consistent decisions - with AI acting as an active decision-support tool.

Become part of the solution

As a participant in the event, you will get an exclusive opportunity to become one of the first companies to explore and join Hempel’s AI platform.

The details will only be shared at the event.

AI as a stress test in innovation and business development
Why synthetic personas and knowledge AI are changing how decisions are made.

Hempel: Innovation turbocharged
How AI today helps Hempel make faster and better-informed decisions in areas such as product development.

Inside the solution
How AI models, the persona engine, and the governance layer create a strong foundation without technical complexity.

How companies can reuse Hempel’s platform
An introduction to the opportunity and what it requires.

You will gain concrete insight into:

• how AI can strengthen early decision-making in innovation, product development, and business development

• how global companies like Hempel have already proven the value in practice

• what governance and organizational setup are required to make AI work as a strategic decision tool

• how your company can move forward with AI and Hempel’s solution.