From AI pilot to global solution - Hempel leads the way (Aarhus)
An event for CxOs, AI leaders, and digital decision-makers - especially relevant for leaders in product development, sales, and marketing.
Learn how Hempel has operationalized AI on a large scale, and how you can become part of the solution.
About the event
The event will be held in Danish.
Our first event with Hempel at Microsoft in Lyngby this spring was met with strong interest. That's why we're repeating the success - this time in Aarhus.
Many companies struggle to make fast and well-informed decisions in the early stages of innovation and development. Customer challenges are complex, validating concepts takes time, and qualifying opportunities often becomes a bottleneck.
Hempel - in collaboration with Context& - has solved this challenge with an AI-driven solution based on synthetic personas that simulate real user behavior, choices, and needs.
The solution makes it possible to:
qualify concepts and decisions significantly faster
gain deeper insight into how different user types are likely to respond
reduce the number of costly iterations
increase the speed of innovation and development
As a result, Hempel can now make faster and more consistent decisions - with AI acting as an active decision-support tool.
Teaser
Become part of the solution
As a participant in the event, you will get an exclusive opportunity to become one of the first companies to explore and join Hempel’s AI platform.
The details will only be shared at the event.
Agenda
08:30 Registration and breakfast
Coffee og croissants
09:00 Welcome
AI as a stress test in innovation and business development
Why synthetic personas and knowledge AI are changing how decisions are made.
Hempel: Innovation turbocharged
How AI today helps Hempel make faster and better-informed decisions in areas such as product development.
Inside the solution
How AI models, the persona engine, and the governance layer create a strong foundation without technical complexity.
How companies can reuse Hempel’s platform
An introduction to the opportunity and what it requires.
11:30 Sandwich and networking
Your takeaways
You will gain concrete insight into:
how AI can strengthen early decision-making in innovation, product development, and business development
how global companies like Hempel have already proven the value in practice
what governance and organizational setup are required to make AI work as a strategic decision tool
how your company can move forward with AI and Hempel’s solution.
Practical information
The event will take place at “Væksthuset” at Salling Aarhus.
Access to Væksthuset is via Salling’s parking garage. Whether you’re walking or driving, take the elevator all the way up to the top floor of the elevator tower.
There you’ll find a small bridge connecting the two buildings, and once you’ve crossed it, you’ll find yourself right next to Væksthuset, which is located just to the right.
