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Press Release

Context& and Sulava MEA recognized as a finalist of 2026 Microsoft Training Services Partner of the Year

Partner of the year awards 2026

Copenhagen, Denmark - November 12, 2026

Context& and Sulava MEA today announced they have been named a finalist of the Training Services 2026 Microsoft Partner of the Year Award. The companies were honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

"AI only creates value when people can actually use it. That is what we focus on: turning Microsoft technology into real capability in our customers’ organisations. Being recognised as a finalist is a great acknowledgement of the people at Context& who make that happen every day," said Jakob Schou, CEO at Context&.

“AI is changing how organizations work. Training gives people the skills and confidence to put AI to use every day. Being named a global finalist in Training Services is a proud moment for our whole team, from our trainers to our practitioners and business leads who work alongside our customers. Thank you to Microsoft for the recognition and the partnership,” said Ira Keskitalo, Managing Director at Context& (formerly Sulava). 

Context& and Sulava MEA were recognized for providing outstanding solutions and services in Training Services.

“Congratulations to the winners and finalists of the 2026 Microsoft Partner of the Year Awards, said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. This year’s honorees are harnessing the power of Microsoft Cloud and AI to deliver transformative solutions, accelerate customer success, and expand what’s possible. Their ingenuity and impact inspire us, demonstrating what can be achieved when bold vision and technology come together to empower organizations around the world.”

The 2026 Microsoft Partner of the Year Awards are announced ahead of Microsoft Ignite, which will be held in San Francisco from November 17-20.

Additional details on the 2026 Microsoft Partner of the Year Awards press release guidelines 2026 awards are available on the Microsoft Partner blog: https://aka.ms/2026POTYA_Announcement. The complete list of categories, winners and finalists can be found at https://aka.ms/2026POTYAWinnersFinalists

About Context&

Context& is a Microsoft AI powerhouse with a strong Nordic presence. Bringing together leading Microsoft specialists from Denmark and Finland, the company combines deep expertise with a shared platform for innovation and delivery.

With more than 450 employees and 5,000+ customers, Context& delivers solutions across the entire Microsoft ecosystem, including Dynamics 365, Power Platform, Azure, and Microsoft 365. By combining human insight with AI-driven technologies, Context& helps organizations work smarter, make better decisions, and achieve measurable business outcomes.

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Jakob Schou sitting on the stairs with his hands interlocked looking at the camera