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GANNI | 2024

GANNI optimizes operations and flexibility with a new integration platform

Custom Solutions Retail and Consumer Goods
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"Context& has ensured GANNI a better time-to-market, and with a dedicated Context& team, GANNI has gained a business partner who has a good understanding of our current and future needs as well as an understanding of both architecture and system landscape."

Allan Poulsen
Head of Data & Integrations, GANNI

Key outcomes

01

The central data hub is built with an API-first design, which connects internal systems and external partners through a unified integration layer.

02

The flexible and scalable architecture enables rapid system changes and partner onboarding without the need for major restructuring.

03

The advanced error handling ensures that faults are isolated without disrupting overall processes, maintaining continuous operation.

The challenge

GANNI faced significant challenges with their existing integration solution. The company used a point-to-point integration approach that created complexity and inefficiencies in their system landscape. Both internally and externally, each system was connected individually, resulting in a series of outdated integrations that were difficult to maintain and extend. This made it difficult to add new partners and adapt to rapidly changing business needs typical of the fashion industry with frequent collections and stock changes, hampering GANNI's growth ambitions.

The solution

Context& has developed a robust integration platform for GANNI, which has replaced the previous point-to-point integration method. The solution is based on a Central Data Hub with APIs that act as an integration interface where all systems from PIM, PLM, ERP, and CDP to POS, webshop, and external partners are connected, making adding and managing integrations easy. The platform supports a flexible architecture that allows quick adjustments without affecting the other systems. This will enable GANNI to expand their system landscape, integrate new partners, or change internal systems without extensive restructuring. The solution also includes improved error handling that isolates errors without stopping the entire process, ensuring continuous operation.  

About GANNI

GANNI is a Danish fashion brand founded in 2000, with offices in Copenhagen, New York, Paris, and Shanghai. Known for its modern take on Scandinavian style, the brand operates more than 70 stores worldwide, including 13 in Denmark. GANNI is also represented by hundreds of international retailers, reflecting its strong global presence.

Stores
Employees
Founded

The result

The implementation of the integration platform has future-proofed GANNI's ambitious growth plans. Now, they can quickly and efficiently add new partners and adapt to changes in the market. The improved error handling has reduced downtime and increased reliability, which is essential for a fashion company with many complex sales and distribution channels. GANNI now has a scalable and maintainable integration solution that supports their business growth and operational flexibility.

Your Context. Our Starting Point.

At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.

Get in touch. We’re ready when you are.

Malthe Kirkhoff Stougaard
Managing Director
Malthe Kirkhoff Stougaard from Context&

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