An upgraded DynamicWeb and improved ERP integration delivered a stable and efficient online store.
Gert Nielsen | 2025
That's how the butcher company Gert Nielsen improved their online store
Key outcomes
01
02
Adjustments ensured a smooth and user-friendly B2B solution.
03
A stronger digital foundation with improved utilization of the platform’s potential.
The challenge
When Gert Nielsen A/S in the spring of 2024 was looking for a new DynamicWeb partner to manage their B2B online store based on DynamicWeb Swift, it became clear that they wanted a technically strong partner who could take their solution to the next level.
From our first meeting with Gert Nielsen, we had a good and open dialogue about their expectations for a new partner. An important part of this process was aligning expectations regarding the competencies they sought and how we could assist. They placed great value on having a clear and easily understandable dialogue with their partner.
It quickly became evident that they needed more than just a web provider. They wanted a sparring partner who could understand their unique challenges as a traditional butcher company and translate this insight into concrete, value-creating initiatives.
Following a series of meetings, we concluded that we were a strong fit for each other. Our first task was to take over their webshop and start addressing the challenges that were hindering their daily business.
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Context& has provided us with a solution that works – both for us and our customers. Their ability to understand our business and translate it into tangible results has been a gamechanger. We feel we are in good hands and look forward to further developing our e-commerce with their help.
The solution
When we take over a web solution, our consultants quickly become part of the process. Building a strong customer relationship and gaining insight into the client's business and workflows is crucial to providing the best possible help and advice. At Gert Nielsen, it became clear that technical improvements were needed to optimize their solution.
We upgraded the DynamicWeb platform to the latest version and enhanced the ERP integration with NAV. These improvements eliminated previous data issues and created a more stable and efficient solution.
To maximize value, we also offered training on the use of DynamicWeb, enabling their team to manage the online store themselves and respond quickly to customer needs.
Additionally, we customized the solution to improve the end-user experience and ensure smooth integration between the online store and the financial system. The result is a reliable and user-friendly solution that supports Gert Nielsen's business goals and growth ambitions.
About Gert Nielsen
Gert Nielsen A/S is a traditional butcher company. The company is run by the third generation of dedicated butchers and sausage makers who take pride in their craft.
They offer an extensive selection of meats, sausages, burgers, charcuterie, and Sous Vide products, among others, which are delivered to restaurants, cafés, burger joints, canteens, and large kitchens.
Founded
Employees
The Result
Today, we work closely with Gert Nielsen on continuous improvements and new initiatives. With a strong digital platform in place, they can focus on delivering their products to even more customers and advancing their digital strategy.
See the solution here: https://www.gertnielsen.dk/
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
Morten Skovby
Managing Director & Founder
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