Context& named finalist for the global Microsoft Training Services Partner of the Year Award

Context&’s Copilot Adoption services played a key role in the finalist recognition. The services combine training with support for introducing Copilot into existing workflows, so customers’ employees can apply what they learn to their everyday tasks.

For Context& CEO Jakob Schou, the recognition reflects the work that goes into making Microsoft technology useful to customers:

“AI only creates value when people can actually use it. That is what we focus on: turning Microsoft technology into real capability in our customers’ organizations. Being recognized as a finalist is a great acknowledgment of the people at Context& who make that happen every day.”

That capability is built by combining training with support for changing how people work. Max Jääskeläinen, Director of Training Services at Context&, explains how:

“AI adoption doesn’t happen just because you switch on the technology. It happens when people have the skills and confidence to use it, change the way they work and turn that change into something valuable. That’s why we bring learning, adoption and implementation together, taking customers from building skills to changing behaviors and ultimately putting AI to work in the business.”

The finalist recognition is also a result of how closely the trainers work with customers. Ira Keskitalo, Managing Director Finland at Context&, highlights the role of skilling and the partnership with Microsoft:

“Being recognized by Microsoft as a global finalist in Training Services is a fantastic acknowledgment of our people and of the role that skilling and adoption play in successful AI transformation. It is a proud moment for our whole team, and something we share with our customers and local Microsoft colleagues. Our success comes from our trainers and business owners who listen to our customers and ensure that what we teach reflects the capabilities they really need. We are grateful to Microsoft for this recognition and for the great partnership that helps us continuously raise the bar.”

In 2025, Microsoft named Sulava, now part of Context&, its global Copilot & Agent Partner of the Year. In 2024, Sulava was a finalist in both the Copilot and Training Services categories.

The annual awards recognize Microsoft partners for their work with Microsoft Cloud and AI technologies. Microsoft selected the 2026 winners and finalists from more than 4,500 nominations worldwide.

AI adoption is a journey towards stronger skills, new ways of working, and tangible business value. Wherever you are on your AI journey, we can meet you there and help you move forward with first-class support.

Our AI adoption services, including Copilot Adoption Service, help organizations bring AI into everyday work in a structured way, systematically develop use cases and agents, and turn the value created into measurable results.

Get to know our AI services