It works today. But we build for tomorrow

By Casper Ulsøe

When three specialized companies merge, it’s not about size – it’s about taking full responsibility for the customer’s digital journey. With AI, deep expertise, and a culture-driven leadership approach, Context& sets the direction for tomorrow’s IT solutions.

“If it ain’t broke, don’t fix it,” goes the classic American saying. Maybe that’s why many organizations cling to systems, structures, and brands that seem to work. But in a digital reality where markets, technology, and customer needs evolve at speed, status quo can quickly become a costly affair.

The three companies Consit, Delegate, and Projectum each bring decades of experience in IT and are known for their strong Microsoft expertise in CRM, ERP, AI, and project management. Now, they’ve joined forces in a strengthened constellation: Context& — combining knowledge, culture, and strategy in one setup.

“Our customers’ needs have changed,” says Jacob Schou, former Delegate partner and now CEO of Context&.

“They demand IT solutions that cover more ground — and partners who understand both technology and business. With this merger, we combine technological excellence with industry insight. Our people know the sectors and the customers’ world.”

With Context&, customers gain access to a unified partner with specialized expertise across technologies — and the ability to deliver holistic, customer-centered solutions tailored to real needs. That means one team, but with the same depth of expertise so customers never have to compromise.

“We didn’t merge to get bigger. We merged to get better. To take full responsibility for the solutions we deliver,” he says.

Bringing three established companies under one roof isn’t just about business strategies — it’s also about culture. The ability to learn and grow — as an organization and as individuals — is a cornerstone in the new Context&.

Technological leaps like AI and automation are transforming how businesses operate. That wave also hits Context&’s customers — and that’s why the company must stay ahead, not just follow. Dedicated AI teams are already in place across Denmark and Finland, delivering projects to major Danish companies and institutions.

According to Schou, AI will change how we understand and experience possibilities — in a positive way. But too many companies still fail to leverage the benefits of today’s technologies.

“AI will be huge. But it’s critical to do it right. At its core, AI is a data project — and that requires expertise to navigate. With this merger, we’re stronger than ever,” he explains.

Context&’s approach to AI — clear-eyed, pragmatic, and curious — reflects its culture: trust in people and the belief that curiosity creates value. Testing, learning, and sharing experiences is part of the DNA. The best solutions emerge in the interplay between technology and culture.

“We don’t see technology and culture as opposites — they depend on each other,” Schou says.

That philosophy also shapes the leadership style: space to experiment, question, and challenge — but always with respect, safety, and strong community as the base.

“The team must come first. That’s why we build a learning company — where people constantly grow, and it’s not just about solving a task but becoming better along the way,” he explains.

The strong professional environments of the three companies are not diluted by the merger — they become the new foundation. Employees gain access to larger networks, new collaborations, and projects beyond what was previously possible. That strengthens both engagement and customer outcomes.

“When we invest in our people’s growth, we invest in the quality we deliver. It’s inseparable — and that’s what our customers will notice going forward,” Schou emphasizes.

The new Context& constellation isn’t modeled on Silicon Valley. It’s built on Nordic values, trust-based leadership, and the belief that sustainable growth comes from people — not just technology.

“We believe a sustainable future requires thoughtfulness — not rushing everything in six months. It’s not that we only move slowly — but we know when to sprint and when to pause. The best solutions, for customers and employees alike, come from daring to stop, challenge, and use time wisely,” Schou says.

That’s why “time is our ally” has become a central philosophy. Not as the opposite of decisiveness — but as an expression of timely care and the courage to make the right decisions, at the right pace.

The ambition for the coming years is for Context& to be recognized as a Nordic Microsoft Powerhouse — measured not only by growth, but by expertise, collaboration, and the ability to deliver solutions that truly work.

And that’s the core: being a partner that doesn’t just keep up with change but shapes it — with technological strength, human insight, and the calm to make the right decisions in time.

“As I like to say,” concludes Schou, “time is our ally — and we use it wisely.”