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Product Information Management (PIM)

Turn your product data into a competitive advantage

Product information is at the core of effective sales and marketing – whether used in E-commerce, catalogs, campaigns, or other channels. With a PIM solution, you gather everything in one place, allowing data to be enriched and distributed across platforms. This reduces errors, streamlines processes, and gives you full control over your product data.

Helle and Martin Siig from Context&

The value of Product Information Management

A PIM solution gives you

  • A single platform for all your product data, where you can easily structure and enrich names, descriptions, specifications, images, documents, and translations in one place.

  • Smarter workflows, since your data is no longer scattered across spreadsheets and systems. You always work with the latest and most accurate information.

  • The ability to update your product data centrally and automatically distribute it across channels such as E-commerce, catalogs, price lists, apps, and marketing materials.

  • Consistent and up-to-date product data that builds trust, enhances the customer experience, and increases the likelihood of sales.

  • Higher efficiency and fewer errors by minimizing duplicate entries and manual processes through integration with your online store and ERP system.

  • An effective tool that helps you comply with the EU's requirements for the Digital Product Passport.

  • Access to powerful tools that enable bulk editing of products, AI-generated text creation, and exporting product data in multiple formats.

We are PIM specialists and recommend the technologies DynamicWeb, Struct, and Perfion. Let us help you collect, group, and structure your product information correctly, so it supports your business in the best possible way.

Getting started with Product Information Management

Insight into your product range

We start with a kick-off meeting and workshop to gain insight into your business, products, processes, and needs. If you already have a PIM solution, we review it together to identify what works well, what can be improved, and what you want to carry forward into the new solution.

Gudfinnur and Morten from Context& talking in the office

Building the solution together

Once we understand your business and requirements, we provide recommendations on technology, integrations, data structure, and more, and together create a complete plan for implementing your PIM solution.

You are actively involved throughout the process and receive training along the way, ensuring you learn how to use the system, set up categories and products, and are fully prepared for daily operations after go-live.

Philip Bronsztejn working on an ipad

Full control of your data

A PIM solution brings all your product data into one place, ensuring you always work with correct and up-to-date information. Your processes become more efficient, errors are reduced, and duplicate entries are eliminated. With consistent data across all channels, your customers enjoy a better experience, building trust and increasing the potential for sales.

Jannie Benfeldt from Context&

The benefits of PIM

Gain control of your product data

Your customers expect accurate and comprehensive product information in your online store, on your website, and from your resellers. It is therefore essential that your data is managed correctly and always kept up to date.

With a PIM solution, you gather all product data in one system, where you can easily enrich, structure, and maintain the information. At the same time, you can automatically distribute it across your E-commerce, catalogs, marketing materials, other digital channels, and to your resellers. This ensures a consistent, professional, and uniform presentation of your products wherever your customers encounter them.

A PIM solution is particularly valuable if you have a large and complex product range, frequently update product data, or operate across multiple languages and markets. It becomes much easier to keep track of your products, ensure data quality, and prepare them for E-commerce, sales materials, and international customers.

The benefits of DPP

Be ready for the Digital Product Passport

In the coming years, the EU’s new sustainability regulation will place requirements on almost all product categories sold on the EU market, including textiles, electronics, furniture, batteries, and construction products.

The Digital Product Passport (DPP) acts as a digital ID for your products, gathering information on materials, origin, environmental footprint, recycling options, and more. For businesses, this means new demands for transparency, documentation, and structured data – whether you manufacture, import, or distribute goods within the EU.

DPP provides your customers with precise information about product content, origin, environmental impact, and safety. It enables more conscious purchasing decisions, easier repair and reuse, and builds trust in both your brand and your products.

To meet DPP requirements, a PIM solution is essential. With PIM, you collect all product data in one system, structure, enrich, and validate it in line with DPP standards. This ensures high data quality and enables you to distribute information automatically in the formats required by legislation.

Choose the right technology

  • An integrated PIM that can also function as a standalone solution. Well-suited if you want to consolidate your product data and connect it directly with E-commerce and marketing.

  • A simple and intuitive solution that helps you structure and maintain your product data. Perfect if you want clarity and control without unnecessary complexity.

  • A dedicated and advanced PIM system that gives you full control over extensive data volumes and complex processes. Ideal if your business requires flexibility, multi-channel management, and scalability.

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