Turning AI from Idea to Real Value
"For DM, AI is never about technology for its own sake – it is about creating real value for our members and building a modern, forwardlooking organization. When both employees and members adapt to new digital solutions, we strengthen our collective ability to deliver relevant services and highquality support. That’s why it is essential for me to understand the organisation’s capabilities and to invest in solutions that can scale. We must stay ahead of the curve – not to chase trends, but to ensure that we evolve in line with our members’ needs and expectations."
“The legal advisors are extremely satisfied with the AI Agent. On top of helping the legal advisors send better and faster responses to our members, they also now see AI as their friend, and they use AI extensively in their work”
“All in all, we are extremely satisfied with the agent – both with the quality and the efficiency it has added to our work.”
Key Takeaways
AI that delivers real value: DM turned AI into a practical tool that improves member service, not just a tech experiment.
50% faster case handling: The AI agent cuts contract review time by more than half while increasing response quality and consistency.
Human + AI works: With a human-in-the-loop setup, legal advisors stay in control, feel supported, and have embraced AI as a trusted colleague.
The challenge
As part of their services, DM handles tens of thousands of member inquiries every year. DM looked for possibilities in increased digitalization to deliver faster and more accurate responses.
The aim was to streamline internal processes and free up time for personalized advice and more complex cases in their advisory department.
The solution
In close collaboration with DM, Context& developed and implemented an AI agent for legal contract review.
The AI agent receives and reads the member’s contract, performs the necessary legal checks, classifies and evaluates the content according to the relevant laws before drafting an initial advisory message. This draft is then uploaded directly to their CRM system where the legal advisor can review and adapt the draft before sending it to the member.
In this way, the AI Agent functions as an integrated solution where the legal advisor can stay in their work context. This human in the loop approach has improved both speed and quality of the responses.
DM
DM (formerly known as Dansk Magisterforening) is a Danish academic trade union with more than 80.000 members across the humanities, natural sciences, and social sciences, representing bachelors, masters, and students to ensure fair working conditions, better pay and benefits, and foster professional communities and learning.
The result
The contract review and reply process has been reduced by more than 50% measured in time consumption per contract review.
At the same time, the quality of responses has gone up. The AI agent delivers faster responses and ensures consistent quality and tone.
The legal advisors now feel they have a virtual colleague, who supports them and the AI-generated drafts have also made communication more aligned with members’ terminology, strengthening dialogue, and reducing the gap between experts and members.
The AI Agent has proved to be a success and paved the way for similar solutions for other use cases in DM.
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
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