From Fragmented Data to a 360° Overview
With Customer Insights (Marketing), you bring all customer data together in one place. Segmentation, lead scoring, and simple customer journeys ensure sales and marketing work from the same customer view. Campaigns are targeted based on facts, not gut feeling, so you can quickly and confidently get started with data-driven marketing without heavy projects.
The value of a Customer Insights Foundation
A lot of organizations struggle with siloed data. This solution gives you a unified foundation where customer data is structured, consolidated, and ready to be used. You get a faster time-to-value, more precise targeting, and a platform where you can build more advanced customer journeys in the future.
Getting Started with Customer Insights Foundation
Identify and Connect Data Sources
We assess your needs and then help you map your relevant customer data across your various systems, like CRM, ERP, and more.
Build the Foundation
We configure Customer Insights to collect the data and set up standard segments and configurable dashboards.
Create your Customer Journeys
We aim to get you up and running – fast. Activate simple customer journeys and relevant lead scoring so your teams get the value of a shared customer view.
The benefits of Customer Insights Foundation
Unified customer profiles across sales, marketing, and service
Every interaction is connected. Instead of fragmented data in separate systems, your teams share one complete view of the customer and their history, preferences, and behaviors. This enables smarter campaigns, more relevant sales conversations, and faster, more personalized service.
Faster campaigns through standardized segmentation
Standardized segmentation accelerates campaign execution by giving marketing teams ready-to-use audience structures based on reliable customer data. Instead of reinventing targeting each time, you work with consistent, predefined segments, making it easier to launch campaigns quickly, measure results accurately, and continuously refine messaging for higher impact.
Scalable foundation for future data-driven marketing
Get a marketing setup that can grow with your business. By consolidating and structuring customer data today, you enable advanced use cases tomorrow, like AI-driven personalization, predictive analytics, and automated journeys. This creates long-term agility, sharper targeting, and the ability to adapt as customer needs evolve.
Other CRM Marketing services
Customer 360 & Journey Automation
Data-Driven Marketing with AI
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
