From Standard Campaigns to Data-Driven Growth with Microsoft Dynamics 365 and AI
AI models can help predict churn, analyze buying behavior, optimize campaigns, and transform Customer Insights into a real growth engine. Integrate with the Azure Data Platform and Power BI to get advanced analysis and visualizations.
The Value of Data-Driven Marketing
Modern marketing goes beyond just reporting the past. It requires insight into the future. With predictive analytics and AI, you can identify risks, spot opportunities, and invest your budget where it makes a difference. Dynamics 365 turns plain marketing into a strategic growth driver.
Getting Started with Data-Driven Marketing
Establish the Analytics Foundation
We integrate Customer Insights (Marketing) with Azure and Power BI into your marketing flow, bringing all your customer data into a single, scalable environment.
Add Predictive Models
We enable churn prediction and predictive analytics, so you can identify customers at risk of leaving, forecast buying behavior, and uncover market trends.
Optimize and Innovate
Campaigns are continuously improved through AI recommendations, so you know exactly which messages resonate and which channels perform. ROI tracking links your campaigns to business outcomes, and real-time dashboards allow teams to monitor and adjust performance.
The Benefits of Data-driven Marketing with AI
Predictive Analytics for Churn and Conversion
Predictive analytics uses AI models to forecast which customers are at risk of leaving and which leads are most likely to convert. By turning raw data into actionable insights, you can act before churn happens, nurture high-potential leads, and prioritize resources where they deliver the greatest impact. This not only improves retention and boosts conversion rates but also creates a smarter, more proactive marketing and sales engine.
Real-Time ROI Measurement and Campaign Optimization
Connect every marketing activity directly to business results. You see instantly which campaigns deliver value, which channels perform best, and where adjustments are needed. Combined with AI-driven optimization, this ensures your campaigns evolve continuously and maximize effectiveness.
Smarter Budget Allocation and Innovation Opportunities
Direct resources to the campaigns, channels, and audiences that deliver the highest impact based on facts, not assumptions. With AI-driven insights, you gain clarity on what truly works, freeing up budget for innovation. Experiment with new strategies, adopt emerging technologies, and continuously improve customer engagement while ensuring every investment drives measurable business value.
Other CRM Marketing services
Customer 360 & Journey Automation
Customer Insights Foundation
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
