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The Wellbeing Services County of Kainuu | 2025

Transforming work through secure and people‑centric AI adoption

Key outcomes

01

The AI exploration and Microsoft 365 Copilot deployment began with a strong focus on security and data protection, integrating the rollout into the DPIA process. 

02

Training played a central role, increasing staff competence through a structured learning path, management coaching, and broad organizational communication. 

03

New AI agents, including an HR contract agent and a customer service bot, were introduced as early steps toward more advanced, user‑focused digital services. 

The challenge

Wellbeing services county of Kainuu wanted to explore AI opportunities while ensuring responsibility, security, and compliance from the start. With around 4,000 professionals across eight municipalities, the organization aimed to improve workflows, prepare for future resource challenges, and support its strategy of being a bold innovator in digital services. There was no prior experience with generative AI, but there was a strong desire to learn new ways of working. 

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“When we change the way we work, we can achieve more and generate savings. Wellbeing services counties face a major challenge over the next ten years as a significant portion of employees retire. We must renew our operations and do things differently – this is where AI comes to help.”

Mari Niskanen
CIO, The Wellbeing services county of Kainuu

”Collaboration with Context& has gone according to plan. Our questions have been answered quickly, and support has always been available when needed. The project schedule has been met, and the overall progress has been as expected”

Laura Moilanen
ICT Designer, The Wellbeing services county of Kainuu

“The competence of the entire staff has grown tremendously during the project – we have learned together and boldly tried new things”

Laura Moilanen
ICT Designer, The Wellbeing services county of Kainuu

The solution

The organization adopted Microsoft 365 Copilot with Context& as a partner due to Context&’s experience with wellbeing regions. The rollout began with approximately 100 pilot licenses, introduced through a controlled and secure deployment integrated into the DPIA process. Training followed a step‑by‑step model covering basics, advanced topics, and management coaching. 
A Teams group supported collaboration, shared materials, and encouraged experimentation. Kainuu also created its own AI use playbook. Work began on building a Power Platform governance model to ensure secure and structured development of Copilot agents. 
The first AI agents developed were an HR contract agent for supervisors and a customer service bot for public websites. 

About The Wellbeing Services County of Kainuu

The Wellbeing Services County of Kainuu provides health, wellbeing, and safety services across eight municipalities with a customer‑oriented operating model.

Employees
Municipalities

The result

The organization saw a strong increase in staff competence and confidence in using AI. The secure approach and open communication created trust and encouraged experimentation. ROI calculations helped illustrate benefits, and demand for Copilot licenses grew. 
Popular use cases included information retrieval, meeting notes, text generation, and visualization. Discussions began on new automations such as ready‑made reports. Kainuu strengthened its understanding of Microsoft 365’s broader potential and continued developing AI capabilities beyond the initial pilot. 

Your Context. Our Starting Point.

At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.

Get in touch. We’re ready when you are.

Jakob Hemmingsen
Head of Modern Workplace
Jakob Hemmingsen from Context&

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