One e-commerce platform for B2B and direct-to-consumer sales
Fun Nordic needed an e-commerce platform that could support both its established B2B business and a direct-to-consumer online store. Together with Context&, Fun Nordic built two distinct shopping experiences that share the same data, integrations, and business rules.
Key takeaways
The B2B online store supports customer-specific product assortments, product feeds for retailers, and tools that let sales reps place orders on behalf of customers.
DynamicWeb and PIM bring product data together and support its distribution across sales and marketing channels. Fun Nordic can make many of the adjustments in-house.
The Visma integration automates much of the order workflow, while the Klaviyo integration lets Fun Nordic use customer and order data to inform its email marketing.
The challenge
Two sales channels with different needs
Fun Nordic sells to both large retail chains and smaller specialty stores. Its B2B customers need product assortments tailored to them, access to product information, and visibility into stock levels. The sales team also needs tools that make it easier to help customers directly.
Fun Nordic also wanted a direct-to-consumer online store with its own shopping experience, inventory, and customer perks, along with the ability to run targeted marketing campaigns. The two sales channels needed to share business data while keeping their users and business rules separate.
“Having Context& with us throughout the project made a huge difference. From the first idea to the solution we have today, they’ve been quick to respond, easy to reach, and great at finding solutions whenever we hit a snag.”
The solution
One platform, two shopping experiences
The solution is built on DynamicWeb, with product information management (PIM) at its core. Data from Fun Nordic’s ERP system, Visma, flows into DynamicWeb and is then enriched in PIM. From there, product data is distributed to sales and marketing channels. Fun Nordic can make many of the adjustments in-house.
In the B2B online store, customers can browse product assortments tailored to them and access product information. Product feeds supply data to B2B customers and retailers. Sales reps have their own views and can place orders, save favorites, and create shopping carts on behalf of customers. Stock calculations can include incoming inventory, and processed product data is used to display suggested retail prices.
The direct-to-consumer online store has an updated design, new landing pages, and inventory set aside for direct sales. Registered customers can earn loyalty points and access other benefits through the customer loyalty program. Tailored product feeds send product information to Google Shopping, Meta, and other sales channels. Access rules restrict the B2B store to authorized business accounts.
A third-party extension connects DynamicWeb to Visma. Context& developed custom import jobs and logic to process the data after import. Order data flows back to Visma automatically, where it creates a sales order and triggers a multi-step shipping workflow. Much of the process runs automatically.
Context& also played a central role in integrating Klaviyo, which captures the customer and order data Fun Nordic uses for its email marketing.
A partner throughout the project
Alongside developing the platform’s features, Context& helped turn ideas and requirements into concrete decisions, resolve issues as they arose, and coordinate work with other partners and stakeholders.
About Fun Nordic
Fun Nordic is a trading company based in Aabenraa, Denmark, specializing in kitchen and home products. It sells to large retail chains, smaller specialty stores, and consumers.
“This was a big project with a lot of pieces that had to come together. It took some late nights and early mornings to make it all work. Context& was there whenever we needed them, and their commitment made a huge difference in getting the project over the finish line.”
The result
A platform built for how Fun Nordic sells
Fun Nordic now offers distinct online shopping experiences for B2B customers and consumers. Retailers and sales reps have tools that support their day-to-day work, while the online store gives Fun Nordic a direct channel to consumers for marketing and a loyalty program where customers can earn points.
Product data flows smoothly to sales and marketing channels, and Fun Nordic can make many adjustments in-house. Much of the order workflow between the online store and Visma is automated, and the Klaviyo integration lets Fun Nordic use customer and order data to inform its email marketing.
For Fun Nordic, the collaboration throughout the project mattered just as much as the technical solution.
Explore Fun Nordic’s online stores at funnordic.dk and b2b.funnordic.dk.
Your Context. Our Starting Point.
At Context&, we get your context before we build your solution. Whether you’ve got questions or just need a fresh perspective, we’re here to listen – and to help.
Get in touch. We’re ready when you are.
Discover what we do
AI
Business Continuity & Advisory Services
CRM Marketing
CRM Sales
Customer Service and Support Solutions
Custom Solutions
Data & Insights
ERP
Modern Workplace
Projectum xPM
Web & E-commerce
Cloud infrastructure and solutions
Cybersecurity and compliance
Microsoft licenses
Training
