Modernized CRM System Enabled Efficient Sales and Delivery Tracking
Key outcomes
Terrafame modernized its CRM system using Microsoft Power Platform to improve tracking and management of sales projects.
Automation reduced manual work and significantly decreased errors in reporting and delivery tracking.
Close cooperation with Context& ensured strong business understanding and a scalable, easy‑to‑maintain solution.
The challenge
Terrafame was entering a new and rapidly growing market as it began producing battery chemicals for electric vehicle batteries. The company needed to better understand and manage customer information, customer dynamics, and the tracking of sales projects. Critical business functions were still handled in hundreds of Excel files, and digitization was necessary to support reliable and traceable customer promise management.
“We are transitioning from being a nickel intermediate producer to a producer of pure specialty chemicals, and in this business, the functionality of responsibility systems is crucial. Members of the battery production value chain have a strong need to ensure not only the availability of raw materials but also their origin. Our sales are fundamentally based on responsibility and reliability, meaning we must be able to guarantee our customer promise. This is exactly why we need effective customer information and customer promise management,"
“From the CRM perspective, we have now reached the reporting level where we want to be and which reflects our company’s promise of efficiency. When customer promises can be reported efficiently, fulfilling them is also ensured,”
“It was great to see how your experienced experts systematically started to break down the needs of our business. As an operating model, this differs significantly from simply ordering one large, customized solution. Now we can take one module into use at a time and assess its functionality before planning the next steps,”
The solution
Terrafame modernized its CRM system by digitizing the tracking and reporting of sales projects and later building tracking for product deliveries to support billing processes. The solution was implemented using Microsoft Power Platform, configured to reduce customization and ensure easy future development. Other O365 functionalities were integrated, and partners such as logistics providers were included in the data input and reporting process.
About Terrafame
Terrafame is a Finnish metals and battery chemicals company founded in 2015. The company operates one of the world’s largest production lines for battery chemicals for electric vehicles at its industrial site in Sotkamo, Finland.
The result
The new system immediately improved sales project tracking, reduced manual work, and significantly lowered error rates. It allowed the company to redirect time toward other development needs related to its new business line. The CRM system now supports efficient reporting aligned with Terrafame’s customer promise.
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